Cookie Policy

Cookie Policy for Umbraium

Last updated: July 2026

This Cookie Policy explains how Umbraium ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our blog at umbraium.com. The blog focuses on On-Page SEO insights, guides, and best practices. By continuing to browse or use our site, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how the site is used. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period or until you delete them).

2. Types of Cookies We Use

We use the following categories of cookies on Umbraium:

2.1 Essential Cookies

These cookies are necessary for the basic functioning of our website. They enable core features such as page navigation, access to secure areas, and load balancing. Without these cookies, the site cannot operate properly. Examples include session cookies that remember your cookie preferences.

2.2 Analytics Cookies

We use analytics cookies (e.g., from Google Analytics) to understand how visitors interact with our blog. These cookies collect anonymous information such as the number of visitors, pages visited, time spent on the site, and traffic sources. This data helps us improve our content and user experience. No personally identifiable information is collected through these cookies.

2.3 Advertising Cookies

Umbraium participates in the Google AdSense program to display advertisements. Advertising cookies are placed by Google and other third-party ad partners to:

• Personalise ads based on your browsing history and interests.
• Measure the effectiveness of ad campaigns (e.g., click-through rates, conversions).
• Limit the number of times you see a particular ad.
• Serve relevant ads based on your previous visits to this and other websites.

These cookies may track your activity across different websites to build a profile of your interests. Google AdSense uses cookies like __gads, _gac_, and IDE (DoubleClick) for these purposes. For more details, see Google's Advertising Technologies page.

3. How to Control and Delete Cookies

You have the right to choose whether to accept cookies. You can manage your preferences in the following ways:

3.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies or third-party cookies.
• Delete all cookies stored on your device.
• Set your browser to notify you when a cookie is being placed.

Below are links to instructions for common browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Please note that disabling essential cookies may affect the functionality of our site.

3.2 Opting Out of Ad Personalisation

You can opt out of personalised advertising from Google AdSense and other participating ad networks by visiting:

• Google Ad Settings – manage or disable ad personalisation from Google.
• Digital Advertising Alliance (DAA) opt-out page – opt out of interest-based advertising from multiple companies.
• Your Online Choices – a European initiative to manage ad preferences.

Even if you opt out of personalised ads, you may still see non-personalised ads (contextual or frequency-capped).

4. Third-Party Cookies

In addition to our own cookies, we may use third-party cookies from trusted partners. These include:

• Google AdSense – for serving and personalising ads.
• Google Analytics – for anonymous usage statistics.

These third parties have their own privacy and cookie policies. We encourage you to review them.

5. Your Privacy

We are committed to protecting your personal data. For detailed information about how we collect, use, and safeguard your information, please read our Privacy Policy (umbraium.com/privacy). Our Privacy Policy explains your rights under applicable data protection laws, including the GDPR and CCPA.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any material changes by posting the updated policy on this page with a new "Last updated" date. Please check back periodically.

7. Contact Us